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Yael Cohen
Shenkar College of Engineering and Design
Category: Information Design
Work title: Insect Definer
Country: Israel

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Biography
Yael Cohen is an interactive and graphic designer based in Tel-Aviv. Yael began pursuing her ambition to become a graphic designer, through academic coursework at the Department of Visual Communication at Shenkar College of Design in Tel Aviv. Yael graduated with excellency from Shenkar College, with an emphasis on Interaction Design.

Description
Insect Definer is a content app for the ipad, which allows for digital text reading, and a transformation from the printed content, to digital media. The app will allow exploring and experiencing the world of insects in a new interactive way. The core of the app lies in its search abilities, which use new search values, that the printed book cannot provide. Through this new way of exploring, along with departing from the existing catalog conventions, offers new intersections and contexts to become revealed among the varied insects.

Communication Objective
In today's world, when magazines, books, and even the morning papers change their configuration to digitally interactive, the new goal is to do it in the best and most natural way. One of the main objectives in the project was to appeal to a wide range of people, who have no prior knowledge of the subject matter. Because of the easy search interface and friendly usability, people are able to explore this magical world. It was also a big challenge to find the right balance for the application, and maintain the value for professionals.

Tools used
Designed in Photoshop and Illustrator, using pixelperfect. The demo was made with After Effects. Some of the typography was designed with InDesign.

Adobe Tools
After Effects CS5, Bridge CS5, Illustrator CS5, InDesign CS5, Photoshop CS5

Thanks to my parents & my boyfriend for always encouraging me!

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Images

Image 1 by Yael Cohen
Image 2 by Yael Cohen
Image 3 by Yael Cohen
Image 4 by Yael Cohen
Image 5 by Yael Cohen
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