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Pieter De Baets
Howest (Hogeschool West Vlaanderen) / Kortrijk
Category: Information Design
Work title: Charcoal's Taste Explorer
Country: Belgium




Pieter De Baets has a big interest for visual arts and visual communication design. He graduated as a Master in Visual Arts, Graphic Design, and currently is studying for an extra Bachelor in Devine: Digital Design and Development. Pieter De Baets also loves the set-up, prior to the creative process, brainstorming, and creating cutting-edge concept work, with the capacity to motivate people and achieve awesome results.

A burgerbrand wants their customers to make a new burger flavor, in an interactive way. Charcoal's Taste Explorer is a native iOs application with a responsive website, and a motion graphic. With the iPhone application, users can compose a burger through foodpairing. The website shows all the burgers, explains the concept, analyzes the users' tastes, and makes suggestions for burgers that can be voted on.

Communication Objective
As a native iPhone application, a responsive website, and a motion graphic. The app makes the process of burger-assembly very attractive and intuitive. Users can compose their burger in a colorful and dynamic way. Once saved, the burger goes into the gallery on the website. The website analyzes taste, through basic personality tests, and makes suggestions of which burgers would best match the taste of the user. Then, the burger with the most votes, wins!

Tools used
Illustrator to make most of graphics and composition for web. Photoshop to optimize and adjust graphics for web and app. After Affects to make the motion graphic. FlashBuilder to make Internet Explorer animation fallbacks. Edge Code for web coding.

Adobe Tools
After Effects CS6, Creative Suite 6 Master Collection, Flash Builder 4.7, Illustrator CS6, Photoshop CS6

I’d like to thank my girlfriend Lien-Marie for inspiring me, Thomas and Sabatino for working with me and my teachers motivating me.



Image 1 by Pieter De Baets
Image 2 by Pieter De Baets
Image 3 by Pieter De Baets
Image 4 by Pieter De Baets
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