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Isrene Shao
OCAD University
Category: Packaging
Work title: GE Lightbulbs - Redesign
Country: Canada

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Image 1 by Isrene Shao
Image 2 by Isrene Shao
Image 3 by Isrene Shao
Image 4 by Isrene Shao
Image 5 by Isrene Shao
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Biography
Isrene Shao is a recent graduate from OCADU University with a Bachelor of Design in graphic design. She is currently employed as a full-time graphic designer at CVI (Corporate Visuals Inc.). She also worked as a freelance designer for various clients such as Canada Cares, the Vartan consulting firm, 16Feathers, Apacs, and other personal branding projects for local artists and entrepreneurs. Isrene is passionate for design communication, specifically in branding, packaging, advertising and photography. With strong work ethics and equipped skill, Isrene is always looking for the best solution and innovative idea.

Description
The lightbulb package was created using a singular substrate with minimal material. The openings allow the consumer both visual and tactile access to the product. The structure of the package protects the product through distribution channels, maintaining a cost-efficient method for distribution. The package design uses the original brand block of the product.

Communication Objective
The package is intended for fragile objects, with a reveal of contents through the use of dynamic reveals that would allow the consumer visual and tactile access to contents. The package design subsequently creates a more profound and immediate emotional connection between the brand and the target consumer.

Tools used
The project was completed using Adobe Illustrator.

Adobe Tools
Illustrator CS5, Illustrator CC

We are so proud to have such an amazing inspiration as our instructor. Much thanks to Stuart Werle for guiding us in the right direction and encouraging us to reach our full potential!

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