Communication objective
My objective was to create a campaign that fights excessive consumption and helps reduce our ecological footprints by exposing products for what they pretend to be. Although it is essentially an environmental campaign, I tried to stay away from the green approach in order to attract the people that usually would not be affected by an environmental campaign.

Tools used
I created the logo in Adobe® Illustrator® and adjusted and manipulated the photographs in Adobe Photoshop®. I later imported them into Adobe InDesign® and placed them together with type. I later used Adobe Acrobat® to create the final PDF file.