Communication objective
My objective was to create a conceptual package design. In a world that constantly forces us beyond our own boundaries, everyone has an ailment and no one seems to have enough access to health care. Transfusion, self-medicating beverage, allows the customer to "diagnose” themselves by their personality and get a laugh in as well. This all-natural beverage comes in four flavors (A, B, AB, and O). The label design is a modern play on medical science that fits the concept. The logo design also follows this modern empowered theme by using the T to symbolize the IV stand.

Tools used
I used Adobe® Illustrator® exclusively to create the shapes and overall design for the logo as well as the label design. I also used Adobe Photoshop® to edit my photography of the product. I did all my image adjustments in Adobe Photoshop® to better show the product colors. I also used Adobe Acrobat® to put images and Adobe Illustrator® files into one document.