Communication objective
I focused my thesis project on film advertising. Wanting to discover something unique, I did a lot of research into why people see movies, looked at different forms of advertising, interviewed people, studied top grossing films, and more—all in an attempt to figure out what makes a successful film campaign. The most significant fact I found is that people are attracted to something that is innovative, or unique. It captures their attention, gets them talking, and piques their interest. Relying on the film poster, I wanted to poke fun at how film companies are not taking this into consideration.

Tools used
I mostly used Fireworks® to create the icons, images, and text but also relied on Adobe® Photoshop®. Once all the toolbox parts and template pieces were created, I placed and coded them in Flash® to make the working piece. I used Dreamweaver® to more fully present the final piece.