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Carla Paola Torres Ayala
Savannah College of Art and Design
Category: Game Design
Work title: Creative Blender
Country: United States


Image 1 by Carla Paola Torres Ayala
Image 2 by Carla Paola Torres Ayala
Image 3 by Carla Paola Torres Ayala
Image 4 by Carla Paola Torres Ayala
Image 5 by Carla Paola Torres Ayala
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Carla Paola Torres Ayala was born in Honduras and has received an M.F.A. in Graphic Design from the Savannah College of Art and Design. Carla believes in the power of graphic design, and maintains her pursuit of conceptualizing. She has discovered that interactivity and randomness are amazing tools for the creative mind. Carla also believes that progressive design can be instrumental in developing countries, and can be leveraged to make a change in the community. Carla enjoys sharing her belief that graphic design is a viable tool in making a difference in our visual world.

The game, Creative Blender: The Idea Generator consists of 240 flash cards, 120 Idea Cards and 120 Inspiration Cards. The Idea Cards contain random verbs and phrases, and the Inspiration Cards contain inspiring quotes by famous people. "Creative Blender" is intended to solve the problem that many designers have, which is, initiating a beginning to the design problem. Often, the beginning of a design for a given client is the most challenging aspect of the design process. Designers must generate as many ideas as possible, to serve identified needs of problem solving. The solution was to create a set of flash cards that would act as catalysts in sparking new ideas. Designers are able to quickly access several ideas by using, mixing and matching, and interpreting the cards, words, and quotes. When the cards are selected at random, different connections are made in the mind of the designer. If working within a design group, cards can be selected randomly, and different groups can come up with various ideas to generate a solution to a design problem.

Communication objective
"Creative Blender" is a concept invented to solve the problem that many designers have: coming up with multiple design ideas and creative solutions to resolve the challenges presented by clients. "Creative Blender" presents a set of flash cards to help designers with the creation of several ideas by using, mixing, matching, and interpreting the cards. These cards contain different words that, when put together, can spark an idea. The game also contains a set of cards with inspirational quotes. These cards will generate multiple ideas that resolve a problem by relating design to everyday life and one’s past and present experiences.

Tools used
Adobe Illustrator was used while designing the entire game and product. Adobe InDesign was used to put together the "free-style" process book. Adobe Photoshop made it possible to retouch the photos of the final project.

Adobe Tools
Adobe Acrobat Pro, Adobe Bridge, Adobe Illustrator, Adobe InDesign, Adobe Photoshop

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