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Andrea Ramirez Sabat
University of Monterrey
Category: Motion Graphics
Work title: Circus of Imagination
Country: Mexico




Andrea Ramirez Sabat studies graphic design at the University of Monterrey in Mexico, with an emphasis on advertising and branding, and a strong passion for the field of illustration. Sabat believes in the power of simplistic ideas, and enjoys the challenge of shaping them into strong concepts. Sabat's favorite tool remains her reliable sketchbook. For Sabat, thorough research and imagination go hand-in-hand; she applauds originality and quality in the work of her fellow designers. Currently focusing on active research for her bachelor project, Sabat is involved in developing a visual strategy for social services in her home-city of Monterrey, Mexico.

When we walk the streets, open our magazines, follow the flow of radio and television and when we navigate through the vastness of the internet, we are spectators of an incredible parade of design and imagination. Meanwhile the division between the actor and the audience is becoming blurry, anyone can be the star of the next show, nothing seems impossible in the world of digital acrobatics. The stage is free for the creative and the brave! Welcome to the circus!

Communication Objective
Created originally for the Adobe Imagination Challenge in November 2011, the objective was to delve into the different worlds of media, such as television, print, radio and web in order to express our mutual excitement about working in the creative industry. Following the metaphor of a circus we developed original characters representing each media realm, such as TV-giraffes, ad-acrobats and the group's favorite, the radio-strongman. Mixing mostly original material and by applying techniques like collaging, photomanipulation and traditional painting, they created a short, but detailed animation intro.

Tools used
Adobe Photoshop and Illustrator were used to create the footage, which was animated in Adobe After Effects. Sound was edited using Adobe Premiere.

Adobe Tools
Adobe Media Player, After Effects CS5, Illustrator CS5, Photoshop CS5 Extended, Premiere Pro CS5



Image 1 by Andrea Ramirez Sabat
Image 2 by Andrea Ramirez Sabat
Image 3 by Andrea Ramirez Sabat
Image 4 by Andrea Ramirez Sabat
Image 5 by Andrea Ramirez Sabat
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